Create impactful marketing communications. Measure the results.
Global Journalist Report: State of the Media 2025
or over a decade, Cision’s State of the Media report has served as a valuable guide for communicators seeking to understand and successfully navigate relationships with journalists in an ever-changing media landscape.
In the 2025 report, we’ve gathered responses from more than 3,000 journalists worldwide – with the goal of providing communicators with the insights they need to strengthen their media relationships, refine their pitching approach, and ultimately achieve greater impact with their messages.
Click here to download this year’s report!
PR Newswire’s global network helps you reach a wide and precisely targeted audience.
PR Newswire is the industry’s leading international distribution service, giving your message unmatched visibility. Our distribution spans 170 countries and over 40 languages, providing opportunities to reach new audiences and build valuable relationships. At the same time, we tailor your distribution to your needs and target audience.
Whether you need a wire release to local newspapers in South America or a contact with German TV channels in Bavaria, we have media and journalist connections – as well as online platforms – across the globe to ensure your message reaches the right recipients and gets the attention it deserves.
Explore Cision’s Media Database
More than 25 % of journalists receive more than 100 pitches every week. Most of them are irrelevant and end up being ignored.
We offer the largest media database on the market, making it easy to find contact details for journalists, editors-in-chief, and influencers who match your target audience – in Finland and worldwide. We also provide contact information for Instagram and YouTube profiles, helping you connect with your audience.
Global Media Monitoring
Today, half of the world’s population uses social media – not to mention other digital channels. Manage your brand reputation, stay on top of current topics, and gather insights on consumers and competitors with Cision’s global news service and social listening solutions.
Monitor over 100 million websites and gain real-time insights to better understand the conversations happening around you.
The complete communications solution for publicly listed companies.
We can help you deliver your message through every channel you need – whether it’s a local release, regulated channels, or global distribution reaching thousands of contacts. We also ensure the same information is published on your website.
Our distribution service is unique – offering worldwide reach combined with local support.
With Cision, you can be confident that you’ll meet all regulatory requirements while maximizing your opportunities to gain visibility for your company.
Cision Social Listening Powered by Brandwatch™
Innovative. Inspriing. Impactful.
So what? Now what?
Leverage our analytics services to save time and gain an objective interpretation of your media coverage. Cision’s experienced analytics team produces daily summaries as well as in-depth analyses to help you stay up to date on your brand, your industry, and current topics.
Publish press releases on your own website and take control of your web traffic
